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ABOUT
Lauren (Loi) Sessions Goulet
Principal, Sessions Research
My first name is Lauren, but I go by Loi (pronounced Low-E)
I partner with companies to found, build, or mature research practices — ultimately in service of creating insights-driven product and marketing strategies.
I've built and led research teams at Meta, Tripadvisor, and several startups, and have held product, content, and marketing leadership positions along the way.
I came to user research through my PhD work, through a partnership with Facebook's data science team — and I've been at it ever since.
I speak and write about research practice occasionally. Find me on LinkedIn.
Services
My engagements are often customized, but these are some primary ways of working:
Advising
Conducting Research
Research Practice Building
Research guidance for leaders, typically on a set cadence. Identifying opportunities, steering ongoing work, coaching teams.
Partnering on strategic research that teams don't have the time or expertise for. Methods include interviews, surveys, UX evaluations, and concept testing.
Establishing the operations teams need to do research well — rolling programs, light tech stack, training, and hiring support.